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Simon Sinek: How Great Leaders Inspire Action

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Why should we communicate starting with “WHY?”

  1. In the context of leading, the average presentation can spend a lot of time down in the details.   The inspired teachers and leaders talk about why they believe a particular lesson is important.   This can also help leaders to discover common ground with the audience.
  2. By encouraging yourself to start with “WHY”, you can start to find wasteful activity.   If a task or lesson does not create value, why should I do it?
  3. The question of “WHY” is often related to the question of personal mission.   How does this lesson or task fit into my personal mission of life?   If my daily activities do not line up with my life mission, what can i do to change it?
  4. I love Simon Sinek’s comment on Martin Luther King Jr.    Martin Luther King gave the “I have a dream” speech.   He did not give the “I have a plan” speech.
  5. The world needs your inspiration.
The following talk by Simon Sinek has been a great inspiration to me.

Abstract: Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.


What is your passion?  What inspires you to make and create?\


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